inflatable polar bears environmental ad (thanks to Very Short List)

[davidfcooper]

VSL blurb: A couple of polar bears were recently spotted on New York City’s sidewalks, and they were not looking so good. Actually, they were inflatable bears, part of an affecting ad directed by Tim Godsall and paid for by Environmental Defense Fund. In the beginning, they are deflated, an indistinct bit of plastic trash perched atop a subway grate. As a train passes below, sending warm air up, the mama and baby bear rise — they’re alive! But then, just as quickly, the train has passed and they wilt. The message is simple: Leave the car, take mass transit, save a few polar bears. ’Nuff unsaid.